Reimagining E-commerce with Gamification
A smarter way to sell, where buyers compete in mini skill games to win verified listings.
E-commerce Needs a New Profit Engine
Open marketplaces depend on unpredictable sellers, inconsistent pricing, and weak margins.Marketplaces rely on inconsistent sellers and unstable margins.
Top products are monopolized by resellers, leaving platforms with low availability and low profitability.Resellers control top products, lowering access and profitability.
Traditional shopping is passive, leading to costly acquisition and poor retention.Passive shopping increases CAC and reduces retention.
Discounts, seller fees, and price pressure leave no room for scalable, flexible revenue models.Fees and discount pressure crush margins for platforms.
How It Works — The Tokenized Way to Sell
A smarter way to sell where every play counts toward the prize.
Tokenized Listing
Platform lists an item worth AED 5,000 and chooses the entry fee to the tournament, eg. AED 5. The system then breaks it down into 1000 game plays.
Skill-Based Gameplays
Players join mini skill games for AED 5 per play. Each entry moves the listing closer to its total target value.
Win-Win Outcome
When all 1,000 plays are completed, the Platform receives the full AED 5,000, the top player on the leaderboard wins the prize, and Zishes earns a min 20% CAP fee.
Sellers Earn, Players Win, Zishes Grows.
The Zishes Money Engine — Market Proof + Revenue Power
- • Dream11 & WinZO prove HUGE demand
- • 10M–175M users each
- • $400M+/year revenue validated
- • 100% skill-based (no gambling risk)
- • Community-powered product drops
- • Real products → real trust
- • Global platform + local operators
- • 20% platform fee per item
- • ZC Coins = entry credits
- • High-frequency recurring revenue
- • Every play tracked & verified
- • 100K users → AED 1M/month
- • Zishes earns a min of 20% = AED 200K
- • 1M users → AED 2M/month
- • Zero inventory = pure margins
Funding Ask & Strategic Use of Capital
- AED 2M for 7% equity, or
- AED 1M as 12% debt, or
- AED 500K convertible note
• 20M valuation cap (~2.5% today)
• 20% discount to next priced round
• Investor-protected: converts at whichever is better
Founders currently fund the full engineering team at AED 15K/month. Next phase: a 6-month marketing sprint focused solely on trust & reach.
PROJECTED ROI TRAJECTORY
Based on the growth patterns of leading skill-gaming platforms.
Benchmarked: Zupee • WinZO • Dream11
Phase 1 — Early Traction (0–12 months)
0–12 monthsROI Expectation: 1.5× – 2.5×
High-frequency gameplay and strong repeat engagement.Phase 2 — Scale-Up (12–36 months)
12–36 monthsROI Expectation: 4× – 6×
Stable DAU/MAU, predictable LTV, and virality effects.Phase 3 — Market Leadership (36–60 months)
36–60 monthsROI Expectation: 8× – 12×
Mirroring the trajectory of top skill-gaming companies.Peak ROI — consistent with elite skill-gaming curves
Momentum & Roadmap — From MVP to Market
Charting the journey from product-market proof to scale with a focus on trust, growth, and smart capital loops.
MVP Launched
Core app is live, tested, and fully functional.
Founders sustaining tech operations at AED 15K/month.
Growth Phase
Marketing rollout in full swing — influencer tie-ups, paid channels, and referral drives.
TRUST Campaign
A 3-month campaign building verified seller credibility, skill-based transparency, and brand reliability.
“Skill > Luck” and “Play with Proof.”
Funding Revisit
Reassess performance metrics, revenue conversions, and open next equity round.
Deployed successfully — 100 first users onboarded
Target 100K active users within 6 months
Performance marketing + social bursts + OOH, powered by real winners’ unboxing posts
Built. Trusted. Scaling — every AED now fuels awareness and adoption.
OUR VISION
Building the world’s first Skill-Commerce Universe
From India, for the world — an in-house gaming studio where every tap plays for tangible rewards, not ads or virtual fluff.
Game Grid
A library of 90-second skill games that feel like a global arcade in your pocket.
Reward Engine
Coins plug directly into real products — phones, consoles, fashion — not skins or loot boxes.
Global Studio
A homegrown Indian gaming studio shipping to players in Dubai, Delhi, São Paulo, and beyond.
The Crew Behind the Game
Building trust, tech, and transparency — one play at a time.
Capt. Pourus Kadodwalla
Co-founder & CEO
Seasoned Master Mariner with 20+ years at sea, now steering Novazrehh Tech Solutions and Zishes with the same precision and discipline. Experienced in maritime operations, compliance, and leadership — Pourus blends operational rigor with a founder’s instinct for innovation and risk management. As CEO, he leads execution, partnerships, and strategic growth.
Mahatab
Co-founder & CPO
With nearly a decade of experience in Dubai’s property market, Mahatab has closed over AED 0.5 billion in deals and built a reputation for trust and negotiation excellence. As CPO of Zishes, she translates her sales and relationship acumen into data-driven marketing strategies that drive community growth, brand partnerships, and user engagement.
Manas
Co-founder & CTO
An IITB finalist and Eureka’19 alumnus, Manas is a full-stack technologist and Ethereum researcher with experience across startups and blockchain protocols. Previously with Pillow (Series A, backed by Accel & Elevation Capital), he combines strong engineering depth with hands-on experience in product scalability, smart contracts, and fintech integrations powering Zishes’ tech backbone.