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ZISHES — SKILL-POWERED SHOPPING

Mobile Gaming
Meets
E-commerce — in One Profit Engine.
We Built that bridge

Users play short skill games to earn product value and unlock real purchases.Zero luck. Zero friction. ONLY SKILL.

The Problems We Are Solving Today

GAMING REVENUE IS MAXED OUT

Mobile gaming revenue is flat. Users rarely buy coins or skins anymore.

ADS DON’T WORK ANYMORE

Post-ATT, targeting is dead. CAC keeps rising.

E-COMMERCE MARGINS ARE COLLAPSING

Discounts and free shipping kill margins.

SHOPPING HAS ZERO RETENTION

Shopping apps have no daily engagement.

The Crew Behind the Game

Building trust, tech, and transparency — one play at a time.

Capt. Pourus Kadodwalla

Capt. Pourus Kadodwalla

Co-founder & CEO

Seasoned Master Mariner with 20+ years at sea, now steering Novazrehh Tech Solutions and Zishes with the same precision and discipline. Experienced in maritime operations, compliance, and leadership — Pourus blends operational rigor with a founder’s instinct for innovation and risk management. As CEO, he leads execution, partnerships, and strategic growth.

Mahatab

Mahatab

Co-founder & CPO

With nearly a decade of experience in Dubai’s property market, Mahatab has closed over AED 0.5 billion in deals and built a reputation for trust and negotiation excellence. As CPO of Zishes, she translates her sales and relationship acumen into data-driven marketing strategies that drive community growth, brand partnerships, and user engagement.

How It Works — The Tokenized Way to Sell

A smarter way to sell where every play counts toward the prize.

Step 1

Tokenized Listing

Platform lists an item worth AED 5,000 and chooses the entry fee to the tournament, eg. AED 5. The system then breaks it down into 1000 game plays.

Step 2

Skill-Based Gameplays

Players join mini skill games for AED 5 per play. Each entry moves the listing closer to its total target value.

Step 3

Win-Win Outcome

When all 1,000 plays are completed, the Platform receives the full AED 5,000, the top player on the leaderboard wins the prize, and Zishes earns a min 20% CAP fee.

A Transparent Cycle of Value

Sellers Earn, Players Win, Zishes Grows.

Competitive Analysis – Social Gaming vs Reward Layer Platforms vs Zishes

Dimension
🎮

Social Gaming Apps

PlayLah, Hago, Plato

✨

Zishes (Gamified Shopping)

Skill-led commerce

🎁

Reward-Layer Platforms

PlaySuper / Reward SDKs

Core Value
Casual social play
Skill-led shopping wins
Rewards for existing games
Monetisation
IAP coins & cosmetics
Entry fees + seller margin
Brand-funded rewards
Real-World Value
None
Physical products
Vouchers / gift cards
Regulatory Exposure
Low → medium
Very low (100% skill)
Low (non-cash rewards)
Commerce Depth
No commerce layer
Full marketplace + fulfilment
Limited offer catalog
Audience + Virality
Gamers; moderate share
Shoppers + gamers; huge wins
Partner gamers; low–mid share
Differentiation
Crowded & commoditised
Unique skill × commerce
Cloneable, ad-layer vibe

Zishes is not only a gaming app. Zishes is the new way to game and shop.

How Zishes Makes MoneySimple unit economics. Pure margin. Skill-based.

Revenue per Product

Zishes applies a 25–30% markup on every product

Players compete on skill, not chance

Zishes earns from product margin — not player losses

Example: 10,000 Users

10,000 Users
↓
Min Game Charge 10 AED
↓
Product Pool Value: AED 100,000
↓
Zishes Margin (30%)
↓
Zishes Revenue: AED 30,000

Swipe to see how revenue scales →

Revenue scales linearly with gameplay volume. No inventory. No gambling risk.

Funding Ask & Strategic Use of Capital

Ask Options

AED 2M

Equity flexible — aligned based on strategic fit and investor preference.

Founder Commitment

Founders currently fund the full engineering team at AED 15K/month. Next phase: a 6-month marketing sprint focused solely on trust & reach.

CAPITAL FOCUS — WHERE EVERY DIRHAM WORKS
Capital focus pie chart
Capital Allocation

Go-To-Market Execution — First 6 Months

Capital deployment mapped directly to growth outcomes

Month 1AED 30k

Foundation & Brand Awareness

Expenses
  • AED 15,000 — Digital marketing agency (brand awareness & content)
  • AED 12,500 — Engineering (additional engineers, core architecture)
  • AED 3,000 — Legal & administrative setup
Key Actions
  • Launch short-form content on Instagram & TikTok
  • Stabilize core gameplay and Victory Meter logic
  • Set up analytics for installs, retention, and gameplay completion
Outcome
  • Reach ~10,000 users
  • 2,000–2,500 app installs
  • Brand trust and tech foundation established
Month 2AED 37k

Product Trust & Early Engagement

Expenses
  • AED 18,000 — Performance marketing
  • AED 15,000 — Engineering (steady-state)
  • AED 4,000 — Community & support tools
Key Actions
  • Skill-based gameplay proof messaging
  • Leaderboard accuracy and tournament tuning
  • Early community building via WhatsApp & Discord
Outcome
  • Cumulative ~18,000 users reached
  • 4,000–5,000 installs
  • Early repeat-play retention signal
Month 3AED 65k

UK Setup & Physical Presence

Expenses
  • AED 25,000 — UK entity setup & compliance
  • AED 20,000 — Digital + micro-influencer marketing
  • AED 15,000 — Engineering (steady)
  • AED 5,000 — Servers & infra
Key Actions
  • Establish UK operations for tournament fulfillment
  • Launch QR-led physical onboarding
  • Pilot campus & micro-influencer activations
Outcome
  • Cumulative ~30,000 users reached
  • 7,000–8,000 installs
  • Offline-to-online conversion validated
Month 4AED 76k

Activation & Local Visibility

Expenses
  • AED 30,000 — Physical kiosks & activations
  • AED 25,000 — Influencer campaigns
  • AED 15,000 — Engineering
  • AED 6,000 — Servers & ops
Key Actions
  • Campus and high-footfall activations
  • Live demos and leaderboard showcases
  • Referral nudges from trusted early users
Outcome
  • Cumulative ~50,000 users reached
  • 12,000–14,000 installs
  • Improved activation and repeat play
Month 5AED 78k

Scaling Winning Channels

Expenses
  • AED 35,000 — Performance marketing scale
  • AED 20,000 — Physical branding & events
  • AED 15,000 — Engineering
  • AED 8,000 — Ops & fulfillment
Key Actions
  • Double down on highest ROI channels
  • Increase tournament frequency
  • Optimize onboarding and conversion flows
Outcome
  • Cumulative ~75,000 users reached
  • 18,000–20,000 installs
  • Clear CAC and engagement benchmarks
Month 6AED 95k

Peak Momentum & Proof of Scale

Expenses
  • AED 45,000 — Peak marketing & partnerships
  • AED 25,000 — Large-scale physical activations
  • AED 15,000 — Engineering
  • AED 10,000 — Servers, ops & fulfillment
Key Actions
  • High-visibility influencer partnerships
  • Major tournaments and showcases
  • Operational readiness for next scale phase
Outcome
  • 100,000+ users reached
  • 25,000+ installs
  • Repeatable GTM playbook proven

Swipe to review month-by-month execution →

Pitch Deck — Fair Play Proof

Why Zishes Is Not Gambling

Quick, regulator-friendly comparison: skill drives outcomes, transparency protects users, and safeguards remove chance.

Skill-First

Zishes (Skill-Based)

  • ✅Outcome based on player performance
  • ✅Skill improves results over time
  • ✅Practice before competition
  • ✅Transparent leaderboards
  • ✅Performance-based multipliers
Skill determines outcome
Chance-Driven

Gambling (Chance-Based)

  • ❌Outcome determined by chance
  • ❌Random winner selection
  • ❌Pay & wait mechanics
  • ❌No skill improvement loop
  • ❌Opaque results
Chance determines outcome
Fairness Locks

Zishes Safeguards

  • 🛡️Free daily gameplay available
  • 🛡️Skill validation before monetization
  • 🛡️No random draws or luck mechanics
  • 🛡️Clear rules & visible scoring
  • 🛡️User controls when to accelerate
Designed for fairness & transparency
✨ Users don’t pay to win. They pay only to accelerate progress — outcomes remain skill-based. ✨

OUR VISION

Building the world’s first Skill-Commerce Universe

An in-house gaming studio where every tap plays for tangible rewards, not ads or virtual fluff.

Game Grid

A library of 90-second skill games that feel like a global arcade in your pocket.

Reward Engine

Coins plug directly into real products — phones, consoles, fashion — not skins or loot boxes.

Global Studio

A homegrown gaming studio engaging players in Dubai, Delhi, São Paulo, and beyond.